The second iteration of the successful SoHo matcha bar, Cha Cha Matcha in the iconic North Madison neighborhood of New York City has a line out the door daily. Bright colors, tropical, and pop references guided the design, creating a lighthearted atmosphere to enjoy the brand’s playful menu.
This was a full renovation within a landmarked building, renovating what once were three narrow headshops, into a light filled corner entrance cafe. Clear Studios worked the advantage of the corner cafe location to draw natural lighting with high ceiling window lines.
